All posts filed under: Career

What is a Copywriter? And How To Be a Good One

I recently started a new job and I was talking to my mum about how happy I am to have found a career I’m good at and more importantly, that I love. Then we got to talking about what I wanted to do at school – it varied weekly (whale watcher, doctor, lawyer, Jennifer Lopez) – and how I didn’t even know my chosen career path existed back then!Β  All throughout my childhood and teenage years I was drawn to fashion, I loved cutting images out of Vogue, drawing clothes, creating my own magazines and learning designer’s name off by heart. I was under the illusion that the only ‘fashion career’ was to design clothes – which I wasn’t convinced I could do. My mother was even less convinced, I remember her dissuading me from studying fashion design at university so I studied classics instead. Nowadays it is a bit easier – the internet happened – information is boundless and very easily accessible. Here is where I admit that I’m as old as the hills …